Verified via Google
"Within a few months the phone was ringing with people who actually wanted a quote, not tyre-kickers. The pipeline finally feels predictable."
Residential Roofing Contractor
South Africa
Roofing & Waterproofing Lead Gen
Helping Roofing & Waterproofing Contractors Generate More Qualified Leads
We build the ads, websites and local SEO that put your business in front of homeowners and property managers ready to buy. Fewer wasted clicks. More booked estimates.
Working with contractors in South Africa, the United States, Canada and the United Kingdom.
I’m Juan Botha, Founder at Kairos Reach. When we audit your marketing, you walk away with one fix for your website, one fix for your funnel, and one Google Ads move worth testing this month.
Specialists in
Google Ads
Meta Ads
Local SEO
Website Optimization
100%
Roofing & waterproofing focus
Booked
Estimates over vanity metrics
Owner-led
Strategy, not account managers
Built exclusively for
Roofing & waterproofing
Free growth audit
What you get in your free growth audit
A review of your website, local visibility and lead generation, delivered within one business day.
Technical Review
- Website speed and mobile experience
- Tracking and analytics issues
- Local SEO visibility gaps
Conversion Review
- Estimate request bottlenecks
- Call-to-action placement
- Lead capture opportunities
Google Ads Review
- Missed search demand
- Budget allocation opportunities
- Competitor visibility insights
No templates. No generic reports. Every audit is done by hand and tailored to your business.
Built exclusively for roofing & waterproofing contractors
Built forResidential roofingCommercial roofingFlat roofing & coatingsLeak detectionWaterproofing systemsMoisture control
Who we work with
A growth partner for roofing & waterproofing contractors.
We work with established roofing and waterproofing contractors in four English-speaking markets, with the same focus in each one.
Serving
South Africa
Serving
United States
Serving
Canada
Serving
United Kingdom
Trusted by contractors
Built around the way roofing and waterproofing teams actually win work
Every campaign is designed to back up the crew on the ground, from the first click to the signed estimate.
Imagery shown is representative and does not depict actual clients or employees.
Client success stories
Real results from roofing and waterproofing teams
We keep client identities private out of respect for our partners. These testimonials reflect direct feedback from the owners and operators we work with.
Verified via Google
"They rebuilt our Google Ads from the ground up and our cost per estimate dropped sharply. The reporting is straight, no fluff."
Commercial Roofing Contractor
United States
Verified via Google
"Local SEO finally clicked. We're showing up in the neighbourhoods we actually want to work in, and the form fills are higher quality."
Waterproofing Contractor
United Kingdom
Verified via Google
"Our new site converts way better than the old one. Same traffic, more booked estimates. That's all I cared about."
Roofing & Restoration Contractor
Canada
Verified via Google
"They treat our business like it's theirs. Weekly calls, real strategy, no agency runaround. Easiest growth decision we've made."
Residential Roofing Contractor
United States
Verified via Google
"We needed estimate requests, not vanity metrics. That's what they delivered, month after month."
Waterproofing & Foundation Specialist
South Africa
Client names and company details are kept confidential. We protect the privacy of every business we work with.
Industry expertise
We know roofing and waterproofing inside out.
We're not a generalist agency running contractors through a template. Every decision starts with how your customers actually buy.
Seasonal demand spikes
Storm season, summer replacements, winter leak calls. We plan spend around the demand curve so you catch homeowners at the moment they're ready to buy.
Emergency repair intent
Call-tracked campaigns built for urgent searches like roof leak, storm damage and emergency tarp. When the phone rings, you know exactly why.
Geographic targeting
Service-area radius bidding, neighbourhood keywords and Local Service Ads set up around your actual crew capacity.
Local competition
We look at who's already winning the postcodes you want and build offers designed to pull quote requests away from them.
High-value estimates
Lead scoring and qualification keep tyre-kickers out, so your sales team spends time on full replacements and commercial bids.
Waterproofing nuance
Foundation, basement, deck, plaza. Each service line gets its own funnel and messaging, not a copy-paste page.
Three growth levers
More qualified leads. Higher conversion. Bigger pipeline.
Every engagement pulls on the same three levers. The mix depends on where your business is leaking growth right now.
Lever 01
Generate Demand
Get in front of homeowners and property managers the moment they decide they need a roofer. Stay in their heads for the ones who aren't ready yet.
- High-intent Google Ads
- Meta retargeting
- Local Service Ads
Lever 02
Convert More Visitors
A lot of contractor sites lose the click. We rebuild yours so more visitors actually pick up the phone or fill in the form.
- Website redesigns
- CRO & A/B testing
- Lead capture flows
Lever 03
Scale Predictably
Clean tracking, honest weekly updates and a plan that grows in step with your crew. Revenue stops swinging month to month.
- Attribution & dashboards
- Capacity-based scaling
- Quarterly growth plans
Core services
The full growth engine, not one channel.
Pick what fits where your business is. Most contractors start with Google Ads and a website audit, then add Meta, SEO and CRO as the pipeline grows.
Google Ads Management
Show up when homeowners and property managers are actively searching for a roofer or waterproofer in your area.
Meta Ads Management
Stay in front of homeowners and property managers between now and when they need you, and bring back the visitors who didn't fill in the form.
High-Converting Contractor Websites
A site built for one job: turning visitors into booked estimates. Fast, clear, credible, no fluff.
Local SEO
Show up in the neighbourhoods and service areas you actually want to work in.
Conversion Rate Optimization
Get more estimate requests out of the traffic you're already paying for.
B2B Lead Generation
Open commercial pipeline with property managers, GCs and facility teams in your target markets.
How it works
Four steps to a predictable pipeline.
The same process every time, tuned to your services, your market and your sales capacity.
01
Audit
We go through your website, ads, SEO and tracking to find where leads are leaking.
02
Optimise
Fix the bottlenecks first. Landing pages, offers, tracking, bid strategy. Every new dollar works harder.
03
Launch
Roll out campaigns and pages built around your service mix and service area.
04
Scale
Increase spend as your crew capacity grows, open new areas and compound results quarter after quarter.
Why Kairos Reach
Built for roofing & waterproofing contractors. Nobody else.
- Roofing & waterproofing specialisation
We don't split focus across 12 industries. You get a partner who understands your sales cycle, your language and your busy season.
- Qualified leads, not vanity metrics
We report on booked estimates and closed jobs. Not impressions, likes or generic 'leads' that never pick up the phone.
- Transparent reporting
Your own live dashboard. Weekly updates. Every rand, dollar or pound of ad spend traced back to a lead, a call or a booked job.
- Conversion-focused strategy
We start with the offer and the website. Driving more clicks to a leaky funnel is the most expensive mistake contractors make.
- Tailored growth plans
Service mix, average ticket, crew capacity and the areas you want to grow shape the plan. No templated retainers.
Free roofing & waterproofing growth audit
See exactly where your leads are leaking.
A straight, founder-led review of your current marketing, built specifically for roofing and waterproofing contractors. You walk away with a clear list of what's working, what's broken and what to fix first. No pressure to hire us.
- Website performance review
- Local SEO analysis
- Google Ads opportunities
- Competitor benchmarking
- Conversion bottlenecks
- Lead generation opportunities
Platforms and channels we work in every day
Google Ads
Search & Performance Max
Meta Ads
Facebook & Instagram
Local SEO
Google Business Profile
Conversion-Built Sites
Designed for estimates
Let's get more qualified estimates on your calendar.
A free growth audit built for roofing and waterproofing contractors. We'll show you the quickest wins for more booked estimates in your market.